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DE Lactancia y publicidad. Madre lactante. Cecioni. Tarjeta publicitaria, España 1945
La Madre, del pintor y escultor italiano Adriano Cecioni (Florencia 1836 - 1886). Un boceto en yeso, de 1878, se conserva en la Galería de Arte Moderno, Palacio Pitti de Florencia. Graficas unidas VHA Barcelona.
Dimensions: 238 X 157 mm
Precioso diptico publicitario de Vitamina Lorenzini que ensalza la lactancia materna y “su alto contenido en vitaminas” para justificar la necesidad de que las madres lactantes las tomen. Se sabe hoy que la madre lactante no precisa más vitaminas que las aportadas por una alimentación variada, a excepción muchas veces de la Vitamina D.
These publicity leaflets were sent to doctors by post, such as this one addressed to Dr. José Maqueda Ruiz in Seville.
The Spanish Biochemical Institute was a subsidiary of the Istituto Biochimico Italiano (IBI) founded in 1918 by Dr. Giovanni Lorenzini and later managed by his daughter Loredana and great-granddaughter Camilla Borghese Khevenhuller. For many years its flagship product was a poly-vitamin compound bearing the founder's surname.
Precioso diptico publicitario de Vitamina Lorenzini que ensalza la lactancia materna y “su alto contenido en vitaminas” para justificar la necesidad de que las madres lactantes las tomen. Se sabe hoy que la madre lactante no precisa más vitaminas que las aportadas por una alimentación variada, a excepción muchas veces de la Vitamina D.
These publicity leaflets were sent to doctors by post, such as this one addressed to Dr. José Maqueda Ruiz in Seville.
The Spanish Biochemical Institute was a subsidiary of the Istituto Biochimico Italiano (IBI) founded in 1918 by Dr. Giovanni Lorenzini and later managed by his daughter Loredana and great-granddaughter Camilla Borghese Khevenhuller. For many years its flagship product was a poly-vitamin compound bearing the founder's surname.