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Lactancia y publicidad. Madre lactante. Fingesten. Tarjeta publicitaria, España 1945

Fuente de vida, del artista, escultor, profesor de arte y pacifista alemán emigrado a Italia y EE.UU. Peter Fingesten (Berlin 1916 - Nueva York 1987). Graficas unidas VHA, Barcelona.

Dimensions: 239 X 162 mm

Precioso diptico publicitario de Vitamina Lorenzini que ensalza la lactancia materna y “su alto contenido en vitaminas” para justificar la necesidad de que las madres lactantes las tomen. Se sabe hoy que la madre lactante no precisa más vitaminas que las aportadas por una alimentación variada, a excepción muchas veces de la Vitamina D.

These publicity leaflets were sent to doctors by post, such as this one addressed to Dr. José Maqueda Ruiz in Seville.

The Spanish Biochemical Institute was a subsidiary of the Istituto Biochimico Italiano (IBI) founded in 1918 by Dr. Giovanni Lorenzini and later managed by his daughter Loredana and great-granddaughter Camilla Borghese Khevenhuller. For many years its flagship product was a poly-vitamin compound bearing the founder's surname.

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Precioso diptico publicitario de Vitamina Lorenzini que ensalza la lactancia materna y “su alto contenido en vitaminas” para justificar la necesidad de que las madres lactantes las tomen. Se sabe hoy que la madre lactante no precisa más vitaminas que las aportadas por una alimentación variada, a excepción muchas veces de la Vitamina D.

These publicity leaflets were sent to doctors by post, such as this one addressed to Dr. José Maqueda Ruiz in Seville.

The Spanish Biochemical Institute was a subsidiary of the Istituto Biochimico Italiano (IBI) founded in 1918 by Dr. Giovanni Lorenzini and later managed by his daughter Loredana and great-granddaughter Camilla Borghese Khevenhuller. For many years its flagship product was a poly-vitamin compound bearing the founder's surname.