EN 
ES 
IT 
FR 
DE Lactancia y publicidad. Ovomaltine. R. Dansler. Anuncio en revista, Francia 1925
Advertisement for Ovomaltine in the French weekly magazine L'Illustration. Illustration by Robert Dansler.
Postura sentada, no sujeción del pecho (derecho)
Dimensions: 180 x 135 mm
Ovomaltine is a food based on malt, egg, milk and chocolate, created in the first decade of the 20th century by Dr. Albert Wander in Bern. Initially designed as a fortifier to be sold in pharmacies, it was soon marketed throughout Switzerland and other European countries (as Ovaltine in Britain and Ovomaltine in Italy). The company was bought in 1967 by Sandoz, which merged in 1996 with another Swiss company, Ciba-Geigy, to form the Novartis group, whose food division was acquired in 2002 by the British company ABF (Associated British Foods).
En esta ilustración del escritor, pintor y dibujante francés Robert Dansler, “Bob Dan”, (París, 1900 – Villejuif, 1972) aparecida en las páginas de publicidad del semanario francés Illustration of 11.04.1925 emphasises the fortifying and milk secretion-promoting aspect of the product, giving great importance to breastfeeding for the health of children:
Your baby wants your milk! No better food than nature's own breast milk will ensure good development and robust health. Ovomaltine enables breastfeeding because it constantly renews the mother's strength. .....
Illustration was the first French-language illustrated weekly. It was published from 1843 to 1944.
A large part of the Ovomaltine advertisement collection has been made possible thanks to the kindness of Mr. Laurent Touchard, a specialist in historical documents and old advertisements in Le Sauze, Grenoble.
Ovomaltine is a food based on malt, egg, milk and chocolate, created in the first decade of the 20th century by Dr. Albert Wander in Bern. Initially designed as a fortifier to be sold in pharmacies, it was soon marketed throughout Switzerland and other European countries (as Ovaltine in Britain and Ovomaltine in Italy). The company was bought in 1967 by Sandoz, which merged in 1996 with another Swiss company, Ciba-Geigy, to form the Novartis group, whose food division was acquired in 2002 by the British company ABF (Associated British Foods).
En esta ilustración del escritor, pintor y dibujante francés Robert Dansler, “Bob Dan”, (París, 1900 – Villejuif, 1972) aparecida en las páginas de publicidad del semanario francés Illustration of 11.04.1925 emphasises the fortifying and milk secretion-promoting aspect of the product, giving great importance to breastfeeding for the health of children:
Your baby wants your milk! No better food than nature's own breast milk will ensure good development and robust health. Ovomaltine enables breastfeeding because it constantly renews the mother's strength. .....
Illustration was the first French-language illustrated weekly. It was published from 1843 to 1944.
A large part of the Ovomaltine advertisement collection has been made possible thanks to the kindness of Mr. Laurent Touchard, a specialist in historical documents and old advertisements in Le Sauze, Grenoble.