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DE Lactancia y publicidad, Ovomaltine. Anuncio en revista, Francia 1922 (1)
Ovomaltine advertisement in the French weekly magazine L'Illustration.
Postura sentada, sujeción del pecho (izquierdo) con dedos de la mano.
Dimensions: 100 x 140 mm
Ovomaltine is a food based on malt, egg, milk and chocolate, created in the first decade of the 20th century by Dr. Albert Wander in Bern. Initially designed as a fortifier to be sold in pharmacies, it was soon marketed throughout Switzerland and other European countries (as Ovaltine in Britain and Ovomaltine in Italy). The company was bought in 1967 by Sandoz, which merged in 1996 with another Swiss company, Ciba-Geigy, to form the Novartis group, whose food division was acquired in 2002 by the British company ABF (Associated British Foods).
In this advertisement in the French weekly Illustration of 15.04.1922 emphasises the fortifying and milk secretion-promoting aspect of the product, giving great importance to breastfeeding for the health of children:
What does nature prescribe to protect children's health? First and foremost, breast milk. Every mother can ensure her baby's lactation by adding a few cups of Ovomaltine to her regular diet from the 8th month of pregnancy. ........... Ovomaltine activates milk secretion, maintains strength during pregnancy and breastfeeding....
Illustration was the first French-language illustrated weekly. It was published from 1843 to 1944.
A large part of the Ovomaltine advertisement collection has been made possible thanks to the kindness of Mr. Laurent Touchard, a specialist in historical documents and old advertisements in Le Sauze, Grenoble.
Ovomaltine is a food based on malt, egg, milk and chocolate, created in the first decade of the 20th century by Dr. Albert Wander in Bern. Initially designed as a fortifier to be sold in pharmacies, it was soon marketed throughout Switzerland and other European countries (as Ovaltine in Britain and Ovomaltine in Italy). The company was bought in 1967 by Sandoz, which merged in 1996 with another Swiss company, Ciba-Geigy, to form the Novartis group, whose food division was acquired in 2002 by the British company ABF (Associated British Foods).
In this advertisement in the French weekly Illustration of 15.04.1922 emphasises the fortifying and milk secretion-promoting aspect of the product, giving great importance to breastfeeding for the health of children:
What does nature prescribe to protect children's health? First and foremost, breast milk. Every mother can ensure her baby's lactation by adding a few cups of Ovomaltine to her regular diet from the 8th month of pregnancy. ........... Ovomaltine activates milk secretion, maintains strength during pregnancy and breastfeeding....
Illustration was the first French-language illustrated weekly. It was published from 1843 to 1944.
A large part of the Ovomaltine advertisement collection has been made possible thanks to the kindness of Mr. Laurent Touchard, a specialist in historical documents and old advertisements in Le Sauze, Grenoble.